Strategy Lead Digital B2C and B2B

The organisation

KPN is a leading telecommunications and IT provider and market leader in the Netherlands, offering fixed and mobile, internet, TV, network, cloud, connectivity, hosting, and security services to private customers (B2C) and business users (B2B). With approximately forty percent market share and more than 9,700 employees, the company realized a turnover of 5.4 billion euros in 2023. To continue creating long-term value for the company’s stakeholders in the next four years, KPN has set the Connect, Activate, and Grow strategy, focused on keeping KPN at the forefront of innovation, connectivity, and sustainability. 

KPN’s Technology Strategy, Transformation & Architecture (TSTA)
TSTA plays a fundamental role in KPN’s strategy. With twenty-three percent of KPN’s revenue invested in technological innovation, the department aims to build industry-leading digital and AI processes and IT chain infrastructure in Europe. TSTA is responsible for the technological strategy, overarching enterprise infrastructure, and the initiation of transformative programs in support of the company’s strategy.   

For the next five years, the department has identified three strategic pillars: leading digital experiences, leading telecom infrastructure, and leading operating model. These pillars encompass transformation programs such as Digital Customer Experiences, Cloud, GenAI, and Autonomous Operations that will help KPN evolve from telecom player to technology-driven leader. 

The position

Dutch telecom provider KPN is investing significantly to be at the forefront of innovation, connectivity, and sustainability in the sector. As part of the Technology Strategy, Transformation, and Architecture team, the Strategy Lead sets the innovative vision for Digital in B2C and B2B and brings leadership along by demonstrating value before developing the architecture and transformation programs.

Tasks & responsibilities

The Strategy Lead Digital (SLD) drives KPN’s innovative IT vision and strategy to transform customer journeys for B2C and B2B clients, using state-of-the-art technology and improving processes. Switching gear between strategic thinking and their excellent business sense, they analyze the impact of those new technologies and processes on KPN’s business model and present value-based business cases to C-level stakeholders. Their change management skills help them align leaders and teams at all levels of the organizations to create a support base for the digital strategy. 

In B2C, the Strategy Lead will focus on replacing the current IT stacks for mobile and fixed in the consumer market. They choose the optimal technology and external partners and digitize and personalize the customer journey for individuals and households. 

In B2B, the Strategy Lead will streamline the IT landscape for the business market, working toward the target architecture. Strategic initiatives in this space include digitizing the customer journey for large businesses (LCE)—in line with the ongoing evolution of the SME journey—and creating a vision for the IT stacks in both SME and LCE segments. 

“The Strategy Lead for Digital B2B and B2C is passionate about excellent customer journeys and has the strategic and business skills to convince KPN’s leaders and their teams of the value their vision can bring to the organization.” – Rachid el Hattachi, EVP Technology Strategy, Transformation & Architecture

The Strategy Lead is a pro-active and influential leader who works closely with stakeholders on all levels. As part of the Digital & Platforms team, they report to the VP Digital & Platforms and work with the team’s three strategists, nine enterprise architects, and the program manager. The SLD works directly with the Chief Consumer Market and the Chief Business Market and collaborates with other teams in TSTA to ensure innovation at KPN is company-wide and integrated. 

Candidate profile

This is an exciting opportunity for an inspiring leader with deep expertise in IT and Digital, and more specifically, in creating transformative client-focused solutions. The Strategy Lead uses this expertise, their strategic thinking, and business sense to challenge leaders and work closely with them to design optimal solutions driven by technology. They identify emerging trends in their field and can bring KPN’s leaders along by translating the technological possibilities into tangible business value for KPN as it grows into a technology-driven leader in the industry. 

Requirements*

• Over 8 years of experience 
• With digitalization, IT strategy, and data management 
• In technology-driven or infrastructure-heavy organizations 
• Strategic and visionary thinker 
• Change manager who impacts C-level decision-making and mobilizes teams 

* Research shows that while male candidates feel confident enough to apply when they meet about 60% of the requirements, female candidates only apply when they tick every box. So if this role has your name on it, but you’re not sure about the criteria, we still want to hear from you.

Interested?

You can apply for this position by using the link below. KPN is working with Top of Minds to fill this vacancy.