Senior Marketing Manager

Firmenprofil

Our client is a global management consulting, technology services and outsourcing company. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world''s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments

Position

• Enhance client perception of our client´s Health & Public Service industry capabilities and offerings; differentiate the company from competitors, and create a preference for our client in the ASG marketplace
• Involved in aligning marketing activities with sales efforts and help contribute to lead generation.
• Key Responsibilities:
• Provide marketing counsel to ASG Health & Public Service leadership
• Lead the planning, development and execution of strategic marketing and communications initiatives in close collaboration with ASG Health & Public Service executive leadership and with input from client groups as appropriate.
• Lead Opportunity Centric marketing efforts for strategic must win deals working closely with business development directors and Client Account Leads's
• Integrate marketing with lead senior executives and sales teams and develop Client Centric marketing programs for diamond and foundation clients.
• Manage resources and third party service providers (e.g. approved agencies, designers, writers) and program budgets
• Define and track metrics to assess effectiveness of marketing programs and initiatives
• Plan and manage investment and/ or operations budget items
• Ensure that all global marketing policies and procedures are followed
• Travel domestically and/ or internationally as required

Profil

• Bachelor''s degree or other 4 year university degree
• Minimum of 10 years experience in integrated marketing
• Understanding of working with or marketing/selling to public sector in ASG; And/ or professional services or Multinational IT services/software supplier marketing experience

Preferred Skill Requirements: 
 

• Proven experience in Marketing Strategy Development and Planning
• Experience in Client Centric and Opportunity Centric Marketing 
• Proven experience in Message and Sales Campaign Development
• Strong written, content development and oral communication skills
• Significant experience in Thought Leadership Development
• Proven experience in Client Credentials/ Case Study and Marketing Collateral Development
• Experience in Internet marketing

Professional Skill Requirements: 

• Broad overall business acumen, industry knowledge, knowledge of Accenture''s areas of business
• Understanding and ability to originate and apply marketing concepts
• Strong budget management and financial reporting skills
• Solid leadership skills - team building, supervision, mentoring and managing of diverse and virtual teams
• Excellent customer service skills
• Executive level presence and influence
• Ability to manage and build relationships in a matrix organizational environment
• Global perspective and understanding of business marketplace
• Passion for strategic, well-executed marketing programs
• Ability to work autonomously and independently, yet integrate appropriately with other areas within Marketing & Communications and other areas within the company
• Ability to manage multiple projects under tight deadlines

Interested?
Please apply by using the link below.