Head of Small Business Marketing

The organisation

These days, we like to have our media, entertainment and work always right at our fingertips. VodafoneZiggo is one of the leading agents of digitization in the Netherlands and a frontrunner in providing the network of the future.

VodafoneZiggo’s services are a part of the daily lives of millions of private and business customers: bringing entertainment and a high-speed internet network that is powerful and generally accessible. The company is strongly committed to individual customer experience, for example by smart use of data. It is an exciting time to jump on board, as VodafoneZiggo is changing habits. From a previously product-driven company they are now organized in a customer-centric way. Hence, strategic initiatives are highly valued and innovation is at the forefront of business.

“As VodafoneZiggo we recently won a prize for best marketing company, because of our strong customer-centric marketing strategy.” – Jeroen Hoencamp, CEO at VodafoneZiggo

For businesses, VodafoneZiggo offers go-to solutions so they can bring the best to their clients. From a wide range of telecom solutions to data security and working in the cloud, VodafoneZiggo helps clients to be at the digital forefront.

SOHO (Small Office/Home Office) is a key growth segment, this includes small businesses of 1 to 5 FTE. The segment has an exciting dynamic as these customers often know plenty of opportunities for growth and entrepreneurship abounds. Small businesses growing into the SME segment and every person who decides to start a company directly becomes a SOHO prospect. The new Head of Small Business Marketing will seize opportunities in the segment, with the right strategy and propositions that add value to small businesses’ customer experience and optimize their customer journey.

The position

There is no business like small business… The Head of Small Business Marketing will create a compelling vision for small business clients and a strategy to make this vision come alive. The role positions services and products into customer-centric propositions and manages the full acquisition and retention funnel, in close collaboration with the channels run by the sales department.

Small businesses receive business treatment at VodafoneZiggo. The Head of Small Business Marketing is on top of the B2B space, but also understands the customer environment and hence builds a bridge to B2C teams. Based on deep understanding of business goals, the Head of Small Business Marketing will develop additional services and content to improve the customer journey of small business customers. The goal is for customers to feel valued and to create partnerships, enhancing sales. The Head of Small Business Marketing is responsible for the P&L of the SOHO segment.

“We think deeply about the value that we want to have for our customers, and translate this into customer journeys and concrete opportunities. The Head of Small Business Marketing understands the needs of small businesses, supporting the segment to better serve their customers. ” – Martijn van Lieshout, Director Marketing B2B

The Head of Small Business Marketing uses leadership skills to steer the SOHO marketing teams on KPIs, whilst they do not report directly into the role. These highly skilled marketing professionals create, market and support propositions for small businesses to be future proof and competitive.

Broader stakeholder management is key, as the Head of Small Business Marketing is the internal advocate for small business clients. The Head of Small Business Marketing rallies the right colleagues around the vision and strategy for SOHO customers and coaches these individuals (together with their chapter leads) to be successful. This includes continuous interaction with for example colleagues in sales, customer support, process and B2C teams.

This role is reporting into the Director Marketing B2B, Martijn van Lieshout, and is part of the B2B Marketing Tribe leadership team. Because of the broad interactions with (senior) stakeholders, in due time there are ample growth opportunities into other parts of the organization.

Candidate profile*

• Over 3 years of working experience in digital marketing
• Understanding of small business segment
• P&L responsibility
• CX and brand targets
• Managing e-commerce priorities
• Stakeholder management

* Research shows that while male candidates feel confident enough to apply when they meet about 60% of the requirements, female candidates only apply when they tick every box. So if this role has your name on it, but you’re not sure about the criteria, we still want to hear from you.

Interested?

You are invited to apply for this position by following the link below.