Marketing Communications Manager / BtoC

Description

Marketing Communications Manager / BtoC

The Senior Communication Manager develops the strategy of marketing communication by translating targeted marketing campaigns derived from fact based PowerBrand insights into impactfull marketing communication campaigns ATL/BTL, supporting the Brand, interacts and coordinates with corporate communication department.

• Reports to the Head of Marketing Communications
• Close interaction with the Head of Marketing, Head of Branding & Marketing Communications and the Segment Marketing Managers. Cooperates with Program @ccelerating Online for execution campaigns in the Brand’s internet environment and with the Corporate Communications department on press-related issues and internal communications

Responsibilities

Marketing Communications / Advertising:

• Manage key external marketing communications campaigns, ATL as well as BTL, from set up and development into the factual execution (in cooperation with segment marketing managers and corporate communications)
• Contribute to the overall marketing communication strategy from a top-down as well as a bottom-up perspective

Customer Insight

• Able to use the PowerBrand insights to derive communication strategies for the entire market and for specific segments
• Able to design creative brief and judge in an excellent way the creative proposals by the agencies

Accountability:

• Overall responsible for the ROI for both ATL and BTL campaigns
• Leading the development, orchestration and execution of marketing communication campaigns

Coordination:

• Provide guidance, advice and support to the Segment Marketing Managers and the sales channels on communications issues
• Coordinate major internal and external communication campaigns with counterparty in the Corporate department

Requirements

• Minimum of 5-8 years experience in a communications role, in e.g. a FMCG industry, Durables or a leading Dutch advertising agency
• University Degree in Economics or Mass Communications
• The candidate must speak Dutch

Skills

• Strong creative, communication, organizational and project implementation skills
• Ability to adapt to changing priorities and to thrive in a fast-paced work environment
• Ability to manage staff effectively and maintain positive working relationships with a diverse group of internal and external personnel
• Experience of working with web, graphics, copywriting, business analysis, and software development teams

Remuneration

Salary max. 110k OTE.

Interested?

You can apply by using the form below.

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