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Position profile
Drives revenue by effectively and consistently ensuring their sales team is selling all products and services at competitive prices while maximizing revenue opportunities. Drives high conversion of all products through effectively following the sales process, ultimately resulting in a positive impact to the occupancy and profitability. Drives price through managing margins and developing pricing plans. Provides daily leadership, communicates strategic direction and manages the execution of the sales team as it relates to: deal pricing, workstation optimization, competition strategy, marketing plans, broker plans, etc. Recruits, leads, motivates and coaches the sales team, while maintaining an active role in direct sales; including setting an example of an aggressive pace in goal achievement by personally working deals as necessary. Accountable for managing the sales performance of each team member, ensuring maximized productivity and results; while providing consistent feedback, coaching, training, and performance management, as needed. Develops a proactive call plan strategy to be executed by the sales team aimed at agents, 3rd parties, local key accounts and neighbouring businesses to ensure new business sales and revenue targets are achieved. Also works closely with the marketing team to help provide local market knowledge. Has a firm grip on the market intelligence within the cluster by ensuring that the sales team obtains, maintains and updates competitive intelligence.
Position requirements
Additional information
The Area Sales Director (ASD) has overall responsibility for driving revenue in a particular market/area achieved through effectively recruiting, managing, coaching and leading a sales team in accordance with the revenue targets set by the Company. The Area Sales Director directly supervises a field sales team (ASM).
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